Tag Archives: Aldo

One PRactical Tip

I have been meaning to write about PR for sometime now. But, every time I have something to say I am unsure. This piece I am very sure about… and I think it is pretty hilarious.

So, I had already graduated from college and realized that I still didn’t really know what I wanted to do with the rest of my life… Later to learn, that most people are never really sure what they want to do with the rest of their life. One thing I did know was that I like to write. Hence, this blog, and another and another. Well, after much deliberation I decided that I wanted to go back to school, which I did- and then that I wanted to work in PR.

Public Relations. The name just sounded cool. I thought I knew what I was getting into. And was sure that I was going to enjoy every minute of it, especially since it would be so different from working at Starbucks. It was. And I love/hated every minute of it. I stumbled into my first internship through connecting with customers at work. I was talking to a woman about my degree and she proceeded to tell me that she was the Director of Communications for the Seattle Symphony and would love to have an intern in her office- I couldn’t believe that she made up a position for me. They had not had an intern in years and here I was at the right place, the right time. It had to have been God’s way of telling me to quit Starbucks immediately and sprint into the world of PR. And I took that leap of faith.

Aldo: An addiction was born senior year of high school. I’ve been hooked ever since.
Image Credit: Aldo.

The only thing I remember about my first day was that I was wearing sky high heels. It was my assumption about the PR world… I think it stems from too many episodes of The Hills (thank you, Heidi) and Mad Men. I only came in for a meet and greet but as we sat down at the table I realized I was super dressed up. This was a casual place- no heels, just flats, and people sitting at desks typing furiously. But, no one mentioned it so I didn’t feel too out of place. When the meeting was over and the Director of Communications walked me to the elevator. In a moments time, just as I walk into the elevator and turn she glances over at me and says, “Heels are a good idea sometimes, but some days you will do a lot of running.” I was mortified. She meant it in the most sincere and sweetest way. I trusted her knowledge and the over 20 years experience she had in the field. And, of course, she was right.

Now I practice running in heels.